31st July, 2022

Katy Perry serenades Kiwis as Menulog makes move in NZ market

  • RING, DING, DONG! Food delivery platform’s iconic ‘'Did Somebody Say’ tune is getting a pop-makeover
  • The California Gurls singer injects her signature playful charm into new music video for Menulog in its first NZ marketing campaign launching July 31
  • Sunday 31 July, 2022, New Zealand: Online food delivery company Menulog is launching its first marketing and advertising campaign in New Zealand to be fronted by global superstar Katy Perry.

    As competition in the local food delivery sector continues to increase, the multi-channel campaign goes live on July 31 across TV, radio, digital, out-of-home and social media. The campaign sees the pop sensation create her own take on Menulog’s iconic ‘Did Somebody Say’ track which was made famous by Snoop Dogg a few years ago.

    Menulog Managing Director for Australia and New Zealand, Morten Belling, said Katy Perry brings unparalleled star power and her playful personality is an ideal match for the brand.

    “It’s the perfect partnership as we continue building that instinctive connection between Menulog and the joy of food delivery.”

    Belling said Menulog welcomed increased competition in the New Zealand market which was good news for consumer choice.

    “While we are the most established player in New Zealand, we’re not resting on our laurels and we are reaffirming our commitment to the New Zealand market by investing significantly in brand visibility.”

    “The Menulog brand will be even more noticeable in the suburbs and throughout cities and towns, helping to drive more orders for our restaurant partners.”

    In New Zealand, Menulog has more than 3,000 restaurants on its platform in 88 cities and towns across the country, servicing 85% of the addressable population.

    “We have also invested in a local team - we’re not a new faceless platform,” said Belling. “We see ourselves as a local business that works hand in hand with other local businesses.”

    The Katy Perry campaign comes on the back of a multi-million investment in 2021 to launch its full delivery service.

    Simon Cheng, Marketing Director at Menulog commented: “Working with Katy Perry builds on the work we did with Snoop Dogg in the Australian market a few years ago which was incredibly successful and very well received by the public - we hope our Kiwi fans enjoy it just as much!”

    Directed by iconic music video veteran Dave Meyers, who previously created videos for Perry’s global hits Swish Swish and Firework, the film has an authentic and playful Katy Perry feel, introducing her own vibrant and quirky feast of style.

    Music and lyrics were co-created by Katy Perry, Kris Pooley, McCann London and the team responsible for the original Did Somebody Say Feat. Snoop Dogg track. The campaign was written and art-directed by Ben Buswell and Jo Griffin and shot in LA with production company Radical Media, with photography by Vijat Mohindra.

    Katy Perry said: “Working with Menulog was a really fun and natural experience. Coincidentally most of my records and eras have had food undertones to them, from strawberries, to peppermints to now mushrooms. Ordering takeaway is a regular Saturday night for me, so it was fun to channel that into a video that is a combination of the things that bring joy to my life: poppy bright colours, wild outfits, and food puns sung over a catchy tune.”

    ABOUT MENULOG

    Menulog is an app-based food delivery service offering Australians the greatest choice of restaurants and cuisines across the country. Menulog connects hundreds of thousands of active customers with more than 3,000 local restaurants via its websites and native mobile apps. Menulog offers more than 70 different cuisines that can be delivered to more than 80 different cities and towns across New Zealand.

    Having launched in New Zealand in 2009, Menulog is now part of Just Eat Takeaway.com, a leading global online food delivery marketplace. Download the Menulog App via the App Store or Google Play. Follow facebook.com/menulog.co.nz and @menulog.com.

    About Just Eat Takeaway.com

    Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is a leading global online food delivery marketplace. Headquartered in Amsterdam, the Company is focused on connecting consumers and restaurants through its platforms. With over 634,000 connected restaurants, Just Eat Takeaway.com offers consumers a wide variety of food choices. Just Eat Takeaway.com mainly collaborates with delivery restaurants. In addition, Just Eat Takeaway.com provides its proprietary restaurant delivery services for restaurants that do not deliver themselves. The combination of Just Eat and Takeaway.com has rapidly grown to become a leading online food delivery marketplace with operations in the United States, United Kingdom, Germany, the Netherlands, Canada, Australia, Austria, Belgium, Bulgaria, Denmark, France, Ireland, Israel, Italy, Luxembourg, New Zealand, Poland, Romania, Slovakia, Spain and Switzerland, as well as through partnerships in Colombia and Brazil.

    About McCann

    McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded over 100 years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup a creatively driven global marketing company, part of the Interpublic Group (NYSE: IPG).

    Credits

    Advertiser: Just Eat Takeaway

    CMO: Maurine Alma

    VP Global Brand: Susan O’Brien

    Global Head of Brand & Campaigns: Stuart Eaton

    Global Principal Brand & Campaigns: Nikita Lensink

    Global Senior Brand & Campaign Manager: Niall Barrow

    Global Senior Brand & Campaign Project Manager: Kim Butler

    Global Brand Project Manager: Georgie Maude

    Global Senior Campaign Localisation Manager: Clementine Heintz

    Global Campaign Localisation Manager: Jaime Bañares Olmo

    Global Lead Social Media: Richard Burgess

    Global Social Media Manager: Tiago de Sousa

    Global Head of Brand PR: Ania Bielecka

    Global Lead PR: Sam Bristowe

    Global Head of Design: Emily Ford

    Global Senior Art Director: Emma Williams

    Global Creative Producer: Zara Ballantyne-Grove

    Global Head of Media: Florie Roudet

    Menulog Marketing Director: Simon Cheng

    Menulog Head of Brand: Fiona Bateman

    Menulog Brand Manager: Mark Nicholls

    Menulog Head of Communications: Simone Prideaux

    Menulog PR Manager: Duncan Fredericks

    Menulog Social Media Manager: Perry Neilson

    Creative Agency: McCann London

    McCann London Co-Presidents and McCann UK CCOs: Laurence Thomson & Rob Doubal

    Chief Strategy Officer: Theo Izzard-Brown

    Creative Directors: Rob Webster & Alexei Berwitz

    Senior Creatives: Ben Buswell & Jo Griffin

    Managing Partner: Tommy Smith

    Senior Account Manager: Joely Buxton – Smith

    Planning Director: Natalie Lau

    Project Director: Steph Dix

    Head of Design: Lisa Caranna

    Senior Designer: Danny Elliott

    Production: Craft London

    Head of Integrated Production: Sophie Chapman-Andrews

    Executive Producer: Amos Usiskin

    Senior Producer: Gabrielle Flanagan

    Producer: Jacob Gardner

    Senior Implementation Director: Aurelia Aziza

    Senior Implementation Manager: Alexandra Parker

    Senior Print producer: Liam White

    Music Supervision: Chris Graves

    Business Affairs: Valerie Boyce

    Senior Editor: Douglas Flockhart

    Hero Casting: Talent Republic

    CEO & Founder: Anne Batz

    Managing Partner: Charlie Powell

    Senior Account Executive: Ella Barker

    Media

    Handled by UM

    Local PR

    Poem Group

    Local Social Media

    Connecting Plots

    Local Creative

    McCann Australia

    Production Company: Radical Media London

    Director: Dave Meyers

    DOP: Scott Cunningham

    Production Designer: Francois Audouy

    Executive Producer: Ben Schneider

    Producer: Connor Hollman

    Line Producer: Dave Bernstein

    Production Manager: Kristi Fiore

    1st AD: Dave East

    Post Production

    RPS Editor: Alyssa Oh

    Final Cut Editor: Amanda James

    VFX - Mathematic

    Executive Producer: Rebecca Rice

    VFX Producer: Alan Portillo

    Post-Producer: Mikaella Zarka

    Lead Vfx / Flame Artist: Fred Brandon

    Flame Artists: Hugo Aymerich, Samuel Roux

    CG Supervisor: Yann Glica

    Lead Compositing Supervisor: Sonia Ferreira

    Compositing: Francois Vico, Nicholas Dunn, Ronan Dumesnil, Boris Duong, Romain Vallée

    Lookdev: Alan Bauge, Lorine Guyard, Orlane Brouillet, Renata Marval

    VFX shoot Supervisor - Robert Olsson

    Fx Lead: Bertrand Garnier

    Lighting: Vincent Labis

    Illustrator: Virginie Krypriotis

    Animator: Romain Segaud

    ​​Photography:

    Photographer: Vijat Mohindra

    Colour - CO3

    Colourist: Steffan Perry

    Executive Producer: Ellora Soret

    Colour Producer: Chris Anthony

    Music

    Track: Back from the Club (Sandwich)

    Artist: Katy Perry

    Composers: Katy Perry, Kristopher Pooley, Ginger Pooley, Toni Robinson, Adam Smyth, Ben Smith, Sylvia Robinson, Gwendolyn Chisolm, Cheryl Cook & Angela Brown

    Label: Capitol Records

    Publishers: When I’m Rich You’ll Be My Bitch, Pooley Music, Sting & Tins, Sentric Music & Sugar Hill Music (IQ Music)

    Audio

    Music Co-Supervision: String and Tins

    Audio Post Production: String and Tins

    Sound Engineer: Adam Smyth

    Audio Post Producer: Eimear Ní Ghuaire